Glossary
The vocabulary of modern event platforms.
Plain-language definitions of the concepts behind ticketing, affiliate distribution, paid memberships, and AI event tooling. Neutral framing — what each term means generally, and where on each platform it shows up.
Application-Gated Ticketing
Application-gated ticketing is a registration model where guests submit an application; the host approves or declines before the ticket is issued. Used for curated events.
Capture-on-Approval
Capture-on-approval is a payment pattern where Stripe authorizes the card at application time but charges only when the host approves the registration.
Community Partner Program
A community partner program lets adjacent communities, newsletters, and organizations distribute an event through their channels in exchange for tracked commission.
Cross-Event Form Pre-Fill
Cross-event form pre-fill carries a guest's registration answers from one event to the next on the same platform, reducing friction for repeat attendees.
Event Affiliate Program
An event affiliate program rewards individuals or organizations for distributing an event's ticket sales — tracked via unique links, paid via commission post-event.
Event Promoter
An event promoter distributes ticket sales for events through their own audience and channels, typically earning commission per ticket sold.
Member Tier (Event Series)
A member tier is a ticket tier reserved for paid members of a recurring event series — typically with reserved access, lower price, or member-only events.
Secret Tier Allotment
A secret tier allotment is a ticket tier hidden from the public-facing event page, accessible only via a private code. Used for sponsors, VIPs, artist comps.
Source Attribution (Event Ticketing)
Source attribution is the practice of tagging each ticket sale with the channel, partner, campaign, and platform that drove it. Powers commission and ROI analysis.